Customers wanted advice, not just a catalogue.
Choosing a sofa depends on the room it goes into. SofaStore’s customers in Switzerland needed a way to browse the collection and then show the team their space, without a long back-and-forth over email.
FURNITURE RETAIL · WEBSITES
SofaStore
A showroom website for a Swiss sofa retailer: 33 models, 194 upholsteries and 66,000 combinations presented in German, with an enquiry form on every model that lets customers send photos of their room.
- CLIENT
- SofaStore
- INDUSTRY
- Furniture retail
- SERVICES
- Website, WordPress plugin
- TIMELINE
- 2023
- STACK
- WordPress, PHP
01 — THE CHALLENGE
02 — WHAT WE BUILT
An elegant showroom with a secure photo enquiry.
We designed and built a German-language WordPress site that presents sofas, armchairs and sofa beds in a calm, photo-led layout, with a page for every model. On each one sits a custom enquiry plugin we wrote: customers ask for a personal quote and send up to eight photos of their room, and the team reads, answers and exports enquiries from its own panel in WordPress. Uploads are checked by their real file type, renamed and stored where the web can’t reach them, and the form is protected against spam.
03 — THE RESULT
Enquiries arrive with everything needed to answer.
Each request now comes in with the customer’s details and photos of the room in one place, so the team can recommend the right model in its first reply.
Got an idea? Let's talk it through.
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Book a free strategy call and we'll guide you from idea to launch.